Our suite of services is designed to cover all facets of retail fuel station operations, ensuring seamless integration and superior performance across your entire network.

Is your strategy devised and aligned for long-term success, turning into an enduring and distinctive competitive advantage?

Formulating impactful and relevant strategies and implementing them on the ground should provide your fuel and non-fuel retailing business with a significant competitive advantage. These strategies should continuously improve and stay relevant due to the dynamic nature of changing consumer preferences and evolving technology. We integrate business strategy with every aspect of fuel and non-fuel retailing operations, especially for station staff, to bolster every activity at the forecourt, overall station, and across the network.

Are you managing services, KPIs, team, and overall operations of your retail fuel station better than your competitors?

Effective branding in fuel and non-fuel retail works only when there is a seamless system to manage the entire station, especially the forecourt. Creating brands is difficult; growing brands is even more challenging. We ensure each function works seamlessly in harmony with strategy and planning. And, for management and execution to become successful, it needs all the right tools and techniques. For example, station management manual, which should be simple, relevant, and effective, lies at the heart of station management. It covers all areas of station management, from customer service, customer support, cash management, banking, stock management, HSE, maintenance, advertising, to staff management. Having the right system in place for management is the first and most crucial step toward operational excellence at your retail fuel stations.

Does your station design stand out in a market full of numerous local and international brands?

With almost everything accessible to everyone, creativity is still rare. The growing number of oil marketing companies makes it tough to stand out. We create strategies that blend aesthetics with functionality, making station design win the hearts and minds of customers, employees, and other stakeholders. From monoliths, canopy fascia, forecourts, dispensers, convenience stores, cafes, to restaurants and other non-fuel retail areas, our design services aim at making your competitive advantage, business performance and brand image better.

Is your customer experience strong enough to acquire new customers and turn existing ones into loyal patrons?

Customer experience has become more decisive than ever for customers choosing your brand over others. It begins miles away from your station's premises. Ensuring a cohesive mix of products, customer service, safety, environment, support, loyalty, and all other offerings at every touchpoint across the customer journey is crucial. More personalization and digitalization are needed to forge closer, more relevant connections with customers. Training station staff, especially at the forecourt and convenience store, is vital for delivering a winning customer experience.

Are your employees trained, committed, and motivated enough to go the extra mile?

Happy and competent employees deliver much better results for the business. Experience of employees at retail fuel stations is as important as the experience of both new and loyal customers. Hierarchy, roles, teamwork, values, culture, leadership, performance management, compensation, rewards, recognition, training and engagement are key ingredients of a positive employee experience.

Are you transforming your stations with digitalization and personalization to stay ahead of the curve?

Digitalization brings both costs and benefits. If done right, benefits outweigh the costs. With a mobile-first approach, fuel retailers cannot ignore digital transformation. Customers expect businesses to become more digital and personalized with websites, mobile apps and different software solutions. Digitalization can enhance customer experience, employee experience, and overall station operations. Data generated through technology use aids in better analysis and insights into fuel retailing. Personalization, especially in products and services, fosters customer satisfaction and loyalty by creating a sense of belonging.

Do you create a positive social impact at your station and beyond to benefit people and the environment?

Giving back to the society where your fuel and non-fuel retailing businesses operate is a duty that positively impacts our world. Businesses can create such impacts in various ways, especially when it comes to climate change, disaster relief, skill development, education and healthcare. Such initiatives are significant opportunity and a critical responsibility for fuel retailers. We help set the right priorities and take effective actions in this context.